Digital Marketing and Social Media Management

Medical Leaders will:  

• Learn why digital marketing is a strategic function in the health industry; 
• Familiarize with modern theories and practices of digital marketing and social media management;  
• Review frameworks and analytical tools to successfully evaluate, feed and grow the online presence;  
• Explore how social media enable effective communication with strategic stakeholders in the multicultural and self-paced digital environment.

• Digital marketing best practices for modern health professionals
• Frameworks for digital marketing strategy and planning
• Personal branding and social media management key principles
• Graining traction through digital content strategy and management

Prof. Dr. Andrea Giuffredi-Kähr, UZH/IBW

Alex Mari, UZH/IBW

Gastreferate geplant

23. März 2024   (Samstag)