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Executive Education
Medical Leadership


Medical Leaders will:  

  • Learn why digital marketing is a strategic function in the health industry; 
  • Familiarize with modern theories and practices of digital marketing and social media management;  
  • Review frameworks and analytical tools to successfully evaluate, feed and grow the online presence;  
  • Explore how social media enable effective communication with strategic stakeholders in the multicultural and self-paced digital environment.


  • Digital marketing best practices for modern health professionals
  • Frameworks for digital marketing strategy and planning
  • Personal branding and social media management key principles
  • Graining traction through digital content strategy and management