Goals
Medical Leaders will:
- Learn why digital marketing is a strategic function in the health industry;
- Familiarize with modern theories and practices of digital marketing and social media management;
- Review frameworks and analytical tools to successfully evaluate, feed and grow the online presence;
- Explore how social media enable effective communication with strategic stakeholders in the multicultural and self-paced digital environment.
Content
- Digital marketing best practices for modern health professionals
- Frameworks for digital marketing strategy and planning
- Personal branding and social media management key principles
- Graining traction through digital content strategy and management